So what changed?
I accepted that being ambiguous was an asset.
Ambiguity had become my brand.
In the [how do you write mumble?] years of my life, I spent over 40 working in hospitality, sales, advertising, marketing, branding, event planning, and commercial and experiential design.
And within those, I had 21 years of business ownership where I provided clients valuable counsel on how to synergize their organization’s culture, message, and outcome.
Moreover, through all this, I gained the technical skills to design, create, write, and implement those ideas, and grew my professional and social network to support any number of needs.
However, it wasn’t until I was discussing a project with a new client who needed a complete brand concept, designs, and plan on a ridiculously quick turnaround, the three little words (well, five actually) came out, “You Can’t Bang Out Brilliant.” Except within minutes, all the knowledge, skills, and experiences I had gained over a lifetime, allowed me to do just that – an executable concept, vision, and plan within a matter of a few days.
At the time I didn’t realize Bang Out Brilliant would become my brand, mantra, and unique selling point. But it has, and now I have a website [my very first], a new logo to go along with it – and a story behind it.
So, now when people ask “What Do You Do?” I can say confidently “I help Business Owners, Operators, and Brands Bang Out Brilliant Marketing Solutions.” Still ambiguous? Well, maybe. And yes, for the record, I still love to “Make $#!t Happen”.